5 Simple Steps Men Can Take to Improve Their Skin

February 23, 2009

 Ladies also take note.

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1. First, and most important, be consistent! The more you take care of your skin, the better it will look. Think of it like going to the gym: once a week won’t really do much for you but if you go daily, you’ll notice a real difference. It’s the same with your skin.

2. Cleanse your skin twice daily. If you are aiming for clearer skin, this is an important step to cleanse away dirt and oil.

3. Protect your skin by using an SPF of at least 15 and if you work outdoors, make sure to reapply every few hours.

4. Exfoliate! Not only will it help shed dull, dead skin cells, it will help any creams or lotions penetrate the skin more effectively. Some cleansers do double duty by exfoliating, so check the label. Look for BHA’s (or beta hydroxy acid) or anything that mentions exfoliation.

5. Hydrate your skin with a good moisturizer, preferably without an SPF in the product. A moisturizer sans SPF can be used in the AM and PM.

Shopping Tips:

While there are skincare brands that specifically cater to men, you can use any brand. There aren’t any “women only” brands, though quite often the packaging is designed to appeal to that market.

You don’t need to drop a lot of cash on your skincare routine. The age old debate of department/specialty store VS drug store products is a personal decision and neither is right or wrong.

Heads up: unlike drug stores, you will receive personalized help at a department store counter or store like Sephora then at a drug store, so if you have questions, they tend to be good places to start.

If you do have a Sephora in your area, you can make an appointment for a complimentary consultation. This is a free session (usually a few minutes in length up to a half hour) where a skincare expert can demo the products on your skin, help establish a routine that fits your skincare needs and lifestyle, and they can answer any questions you may have. You can check their website (www.sephora.com) to find store locations.

If you need a few items at once, are trying a new brand,  or are just starting out using skincare, gift sets and travel packs are a great way to try products out. They are often smaller then full size items and can help you figure out what you like best. They also tend to be great values for your money.

Some department store counters charge for consults, so be sure to check prices. Sometimes the cost of the consult is redeemable in products.

You can also walk up to any counter or store at any time and they should be able to help you find products right for you if you are short on time. This should be free and quick (under five minutes).

If you feel pressured to buy something and aren’t ready to commit, see if you can take home a sample of the product to try first. Some places sample generously and some don’t.

If heading to the drug store, most brands have packaging on the box that will tell you what they do (i.e.: cleanser for oily skin or moisturizer for all skin types).

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